Privacy Policy

Our Promise

Ayla is built on a simple belief: your health data belongs to you. We designed this app with privacy at its core, not as an afterthought.

Local-First Storage

By default, all your personal health data stays on your device. This includes:

Cycle and period tracking data
Pregnancy logs and kick counts
Symptoms, moods, and notes
Insights and predictions

We do not have access to this data. It never touches our servers unless you explicitly choose to enable cloud backup.

Your Account Information

When you create an account to use Ayla, we store your basic account details (such as your email address, display name, and preferences) on our secure servers to manage your login and subscription. Your personal health tracking data and AI conversations remain stored locally on your device.

On-Device AI Assistant

Ayla includes an on-device AI assistant to help answer general wellness and pregnancy questions:

100% On-Device: All AI processing runs locally on your device. Your questions, prompts, and health context are processed directly on your phone and are never sent to external AI servers.
No Model Training: We do not collect or use your conversations or health data to train AI models.
Local History: Your chat history is saved locally on your device. You can clear your chat history at any time.

Community Forum

Ayla includes an optional Community where you can connect with other peers, mothers, and parents:

Public by Choice: When you post or comment in the Community, your contributions (posts, comments, uploaded photos, display name, and stage badge) are stored on our cloud servers and visible to other community members.
Health Data Stays Private: Your personal cycle tracking data, symptoms, and health logs are never shared to the Community or linked to your public posts.
Your Control: You can delete your posts and comments at any time, which removes them from our servers.

What We Do Not Collect

We do not collect, sell, or share your personal health information. We do not use your data for advertising or build advertising profiles about you.

Optional Cloud Backup

If you choose to enable Cloud Backup (a Premium feature), your data is:

Encrypted end-to-end before leaving your device
Stored securely and accessible only by you
Deletable at any time from your account settings

You can disable cloud backup whenever you want, and we will delete your cloud data upon request.

Analytics and Crash Reports

We collect minimal, anonymized analytics and crash reports to monitor app stability, debug errors, and improve feature usability.

This collection is entirely optional. You can opt out at any time by disabling the "Share Anonymous Analytics" toggle in your Account Settings.

To protect your privacy:

We never collect or track personal health data, cycle logs, symptoms, moods, or notes.
Telemetry is restricted to general, anonymous events (such as navigating to a screen, completing onboarding, or application crashes).
All analytical data is fully anonymized and cannot be linked back to you or your individual health database.

Third Parties

We do not sell your data to third parties. Third-party infrastructure providers (such as cloud hosting for Community and encrypted cloud storage for backup) only process data needed to operate the service.

Your Rights

You can export or delete all your data at any time from within the app. If you have questions or want to exercise your privacy rights, reach out to us.

Contact

Questions about privacy? Email us at [email protected]